Do you have an Instagram shopping feature and not getting enough engagement? Then you need to learn how to tag products on Instagram.

    In this blog, I am going to share a step-by-step guide and tips to tag products on Instagram.

    After establishing an Instagram Shopping account, the next step is to market your products.

    We are aware that Instagram has become a powerful platform for businesses to showcase and sell their products. One effective way to promote your products on Instagram is by tagging them in your posts and stories.

    Let’s take a brief look into what product tagging is and how to do it effectively!

    Table Of Content

    What is product tagging?

    Product tagging is a feature on Instagram that allows businesses to tag their products in posts and stories, providing users with easy access to purchase or learn more about the products.

    Benefits of product tagging on Instagram

    Increased visibility and discoverability of your products:

    By tagging products, you make it convenient for users to find and explore your offerings directly from your posts.

    streamlined shopping experience for your audience:

    Users can seamlessly navigate from your posts to the product details and make a purchase with just a few taps.

    Higher conversion rates and potential for increased sales:

    When users can directly engage with tagged products, it eliminates friction in the purchasing process and boosts conversion rates.

    Setting Up Your Business Account for Product Tagging

    Switching to a Business or Creator Account:

    To access the product tagging feature, switch your Instagram account to a Business or Creator Account. This provides you with additional features and insights to optimize your business presence.

    Connecting Your Instagram Account to a Facebook Page:

    Linking your Instagram account to a Facebook Page is necessary to enable product tagging. It establishes a connection between the two platforms, allowing for seamless integration of product information.

    Meeting the Eligibility Criteria for Product Tagging:

    Ensure your business meets the eligibility requirements set by Instagram, such as adhering to commerce policies and operating in a supported market. Review the guidelines to ensure your business qualifies for product tagging.

    Preparing Your Product Catalog

    Creating a Product Catalog on Facebook Business Manager:

    Set up a product catalog on Facebook Business Manager, which will serve as the foundation for tagging products on Instagram. This catalog organizes and manages your product information.

    Uploading Your Product Information:

    Add product details, such as images, descriptions, and prices, to your catalog to provide accurate information for tagging. Include key attributes that help users make informed purchase decisions.

    Managing and Updating Your Product Catalog:

    Regularly update your product catalog with new products or changes to existing ones to ensure accurate and up-to-date tagging. This ensures that users always see the latest information about your products.

    Enabling Product Tagging on Instagram

    Navigating to the Shopping settings on Instagram:

    Access the Shopping settings in your Instagram account to enable the product tagging feature. These settings allow you to connect your Facebook product catalog to your Instagram account.

    Reviewing and Meeting the Eligibility Requirements:

    Before enabling product tagging, review the eligibility requirements to ensure you meet all the criteria. This includes having a connected Facebook Page and complying with Instagram’s policies.

    Applying for Instagram Shopping and Getting Approved:

    Submit your account for review to enable the Instagram Shopping feature. Instagram will review your account to ensure it complies with their guidelines. Once approved, you can start tagging products.

    Tagging Products in Your Instagram Posts

    Creating a New Post on Instagram:

    Begin by creating a new post on Instagram as you normally would. Choose an image or video that showcases the product you want to tag.

    Selecting the Product Tagging Option:

    Choose the option to tag products in your post. This option is available in the post-creation interface.

    Searching and Selecting the Products to Tag:

    Search for the products from your product catalog and select the ones you want to tag in your post. Instagram will provide suggestions based on your catalog.

    Customizing the Product Tags on Your Post:

    Arrange and customize the placement of product tags on your post to ensure they are visually appealing and informative. You can drag and position the tags as desired.

    Tagging Products in Your Instagram Stories

    Creating a New Story on Instagram:

    Begin by creating a new story on Instagram. Choose a compelling image or video that aligns with your brand and product.

    Accessing the Product Sticker:

    Locate and access the product sticker feature in the story creation options. It looks like a shopping bag icon and allows you to tag products directly in your stories.

    Searching and Selecting the Products to Tag:

    Search for the products from your product catalog and select the ones you want to tag in your story. Instagram will present a list of products based on your catalog.

    Customizing the Product Tags in Your Story:

    Adjust the size, placement, and appearance of the product tags in your story to make them visually appealing and easy to interact with. You can resize and reposition the tags as needed.

    Tips for Effective Product Tagging on Instagram

    Showcasing the Products in Authentic and Engaging Ways

    Use high-quality images and videos that showcase your products in real-life situations or captivating visuals. Demonstrate how the products can be used or the benefits they offer.

    Using Clear and Descriptive Product Descriptions

    Write clear and compelling descriptions that highlight the key features, benefits, and unique selling points of your products. Use concise language that resonates with your target audience.

    Leveraging Influencer Collaborations and User-Generated Content

    Collaborate with influencers or encourage your audience to create user-generated content featuring your products and tag them in their posts. This increases social proof and engagement around your products.

    Monitoring Performance and Analyzing Results

    Accessing Insights for Product Tagged Posts and Stories:

    Utilize Instagram Insights to track the performance of your product-tagged posts and stories. Monitor metrics such as reach, engagement, and clicks to assess their effectiveness.

    Tracking Engagement, Clicks, and Conversions:

    Monitor the engagement metrics, clicks on product tags, and conversions to evaluate the impact of your product tagging strategy. Analyze which products perform best and adjust your approach accordingly.

    Making Data-Driven Adjustments to Optimize Your Tagged Posts:

    Analyze the data and insights gathered from Instagram Insights to make informed decisions. Use the data to optimize your product tagging approach and improve results over time.


    By following the steps and tips outlined in this guide, you can effectively tag your products on Instagram. You will be able to unlock new opportunities for driving sales and engaging with your audience.

    Remember to create visually appealing content, provide accurate product information, and regularly analyze your performance to refine your tagging strategy.


    Can I tag products in old Instagram posts?

    Unfortunately, product tags can only be added to new posts and stories. You cannot tag products in previously published content.

    How many products can I tag in a single post or story?

    You can tag up to 5 products in a single image or video post. For stories, you can tag up to 1 product per story.

    Can I tag products in my Instagram Live broadcasts?

    No, product tagging is currently not available for Instagram Live broadcasts. It is limited to regular posts and stories.

    I'm here to help you make the most of Instagram. Think of me as your friendly neighborhood expert who's here to share Instagram tips and tricks in simple terms. Let's dive into the world of Instagram together and have some fun! Who is Ashhad Latif? I'm not your typical writer – I'm someone who loves Instagram and wants to help you enjoy it too. I know all about how Instagram works, and I'm excited to share my knowledge with you. Why Should You Listen to Me? I Know Instagram: I've spent a lot of time figuring out how Instagram works, so I can explain things in a way that's easy to understand. Cool Ideas: I'm not just about the basics. I've got creative ideas to make your Instagram experience more exciting. Simple Talk: Complicated stuff doesn't have to be confusing. I'll break it down for you so that you get it. I've Helped Others: I've helped lots of people, like businesses and people who love posting on Instagram, do even better. Latest Stuff: Instagram changes sometimes, but don't worry – I'm always up-to-date with what's new. What Will You Find Here? When you read my stuff on Insta Pro Apk Latest, you'll find: Easy Tips: No confusing stuff here. I'll give you tips you can use right away. Fun Stories: I like telling stories that make learning fun. You'll enjoy reading, I promise! Ask Me Anything: Got questions? Just ask! I'm here to help and will get back to you quickly. Let's Connect: Ready to make Instagram awesome? Stick with me, Ashhad Latif. Whether you're new to Instagram or want to get better at it, I'm here to guide you. Let's start this Instagram adventure together and make your experience super cool!

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